Netflix had a little fun with the concept for You vs. Wild in the teaser trailer you can see above, which shows someone Googling different variations on a question about what to do if you come across a crocodile. The teaser ends with what appears to be Grylls trying to FaceTime the Google user.
Apart from some experiments aimed at younger viewers, Netflix’s first attempt at interactive content for older viewers came in December via Bandersnatch, a standalone Black Mirror movie that included tons of different alternate endings Netflix users could arrive at. Netflix was apparently happy enough with the Bandersnatchviewership that during its most recent earnings call, chief product officer Greg Peters told analysts “You should anticipate we’ll do more of those [interactive shows] as we start to explore that format.”
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