Ditching Cable to Stream--Happening Faster than Predicted  | WhyFly

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May 8, 2018 0 Broadband

Ditching Cable to Stream–Happening Faster than Predicted 

Ditching Cable to Stream–Happening Faster than Predicted

For full article click: http://fortune.com/2018/04/29/viewers-cable-streaming/

Consumers are abandoning traditional cable for streaming services faster than ever. Three major pay-TV providers reported dramatic declines in subscribers to traditional cable and satellite television packages.

A certain provider announced Wednesday that it had lost 96,000 customers for the quarter, its fourth straight quarter of subscriber losses. AT&T’s DirecTV satellite service lost 188,000 customers in the same period, driving down video revenue by $660 million despite the growth of its own online streaming service.

The reports continue a strong trend away from traditional cable services—total cable subscriber numbers declined 3.4% over the course of 2017, a faster decline than in 2015 and 2016. The fact that the latest numbers so dramatically underperformed even grim Wall Street expectations suggests the dropoff is continuing to accelerate.

There are a lot of factors driving the dramatic transition. Arguments about the appeal of “unbundling,” or the ability to pay only for the content a subscriber specifically wants, are widespread.

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